Fractional Product Leadership
Bring CPO-level judgment into the room when the roadmap, organization, and investment decisions need sharper leadership without waiting for a full-time executive hire.
Engagement length · 3-12 months
Outcomes
What the engagement creates.
ProductExec engagements are built around the artifacts, decisions, and operating habits your team needs after the advisory work ends.
ProductExec works with CEOs and product leaders who have more AI initiatives than owners.
Sharper product strategy with clear choices, tradeoffs, and executive alignment.
Roadmap reset grounded in market pressure, customer value, and team capacity.
Product organization recommendations across roles, decision rights, and rituals.
Operating cadence for reviews, metrics, discovery, delivery, and stakeholder communication.
Proof
What changed, and what stayed in place.
Context
Scheduling software company repositioning from consumer utility to product-led B2B.
Situation
Product, design, product marketing, and support were aligned to the old consumer motion.
Intervention
Reset the roadmap around the B2B thesis and rebuilt the partner and integration strategy behind it.
Outcome
A roadmap, a partner strategy, and a go-to-market motion all pointed at the B2B buyer rather than the consumer one.
Engagement Model
A senior, decision-oriented working rhythm.
This engagement runs 3-12 months. Pricing is by scope, not by hours.
Diagnose the system
Review strategy, roadmap, customer evidence, team structure, metrics, and executive decision flow.
Reset priorities
Clarify the product bets that matter, the work to stop, and the leadership rhythm required.
Install execution
Coach leaders, guide operating rituals, and help teams move from strategy to shipped progress.
The first step
Ninety minutes on the decision you are actually stuck on.
Most advisory relationships start with a discovery call that discovers nothing. This one starts with work. Send the context beforehand — the roadmap, the org chart, the three AI initiatives nobody owns. We spend ninety minutes on the single decision blocking the others. You leave with a written point of view: what you should stop, what you should own, and what the next ninety days look like.
Format
90 minutes, one decision
Deliverable
Written point of view within 48 hours
Price
$1,500, credited against any engagement
Not a fit if you want a vendor evaluation, a staffing plan, or a deck to circulate. If ninety minutes shows this is not a fit, Kevin will say so and point you somewhere better.
Fit
Best fit scenarios.
ProductExec works with CEOs and product leaders who have more AI initiatives than owners.
The company needs senior product leadership before a permanent CPO is in place.
The roadmap is overloaded and leadership needs a clearer operating narrative.
Product, design, and engineering are working hard but not moving in the same direction.
A transformation needs executive-level product judgment without adding a full-time role.
Start
Send the context.
Share a little context and Kevin will respond directly.