Work with me
Three ways to start, and one place to begin.
Kevin Owens works with executive teams carrying AI ambition and an operating model built for something else. The work is product strategy, governance, and the operating decisions underneath both. This page exists so you can tell in five minutes whether that is what you need.
Who this is for
Leaders accountable for a product decision that will not wait.
The companies that get the most out of this are past the experiment stage. There are AI initiatives in flight, a roadmap under pressure, and a board asking questions the current operating model was never built to answer. The people who reach out are usually the CEO of a B2B software company between Series B and growth stage, a CPO inheriting an org that runs on rituals nobody can defend, a CTO holding a fifteen-year-old system that has to become an AI foundation, or a PE operating partner who needs a read on a portfolio company’s product function before the next board cycle.
What they have in common is scope. The question is not which tool to buy. It is which bets to fund, who owns the loop once it runs in production, and what has to be true before the company lets software act on its behalf. That is executive work, and it is the only work here.
Start here
A working session
90 minutes · written point of view in 48 hours · $1,500
One decision, worked through with the context in front of us. You send the roadmap, the org chart, or the three AI initiatives nobody owns, and we spend the time on the decision that is blocking the others rather than on introductions.
Right when the problem is named and the next move is not.
Book the sessionDiagnose
An AI product strategy diagnostic
Two to four weeks · written strategy and sequencing
A structured review of what is running, who owns it, what it costs, and what happens when a model changes underneath it. The output is a strategy you can take to a board: which bets to fund, which to stop, what has to exist before agents touch production work.
Right when there are several AI initiatives and no single owner.
See what a diagnostic coversOperate
Fractional product leadership
Defined term · executive coverage, not staff augmentation
Standing product leadership for a company that needs the judgment of a CPO without the search. Decision rights, operating cadence, roadmap governance, hiring, and the development of the team that has to run it after the engagement ends.
Right when the product org needs an executive in the room every week.
See the engagementMost engagements start with the working session regardless of where they end up. It is the cheapest way for both sides to find out whether the judgment is worth the fee, and it produces something useful even when the answer is no.
What happens next
After you reach out.
Every step is written down so nothing about the process is a surprise. There is no qualification call, no proposal theater, and no sequence of follow-ups from a system you did not agree to.
Within one business day
01A direct reply from Kevin. Not a scheduler bot, not a sequence. If the fit is wrong you will hear that in the same reply, with a pointer to someone better suited.
Before we meet
02A short context request: the decision you are stuck on, who owns it today, and what has already been tried. Three or four sentences is enough. Documents help but are not required.
The session itself
03Ninety minutes on one decision. No deck, no discovery ritual. We work the problem and disagree where it matters.
Within 48 hours
04A written point of view: what to stop, what to own, and what the next ninety days look like. Yours to circulate whether or not anything follows.
If it continues
05A scoped proposal with a defined term, a named outcome, and the session fee credited in full. If it does not continue, nothing chases you.
When to go elsewhere
Four situations where this is the wrong answer.
- You need someone to do the product management work rather than lead it.
- The constraint is engineering throughput, not product direction.
- You want a vendor evaluation or a market landscape deck.
- The CEO is the real product owner and does not intend to delegate.
If one of those describes your situation, say so in the first note. Kevin will point you toward the right kind of help rather than reshape the engagement to fit.
How engagements workTrack record
Where this judgment comes from.
Context
European automotive retail SaaS, four product tribes, dealer and OEM customers.
Situation
AI, machine learning, and conversational AI work was running across product lines without a shared thesis or a single owner.
Intervention
Consolidated the AI work behind a smaller set of product bets and named an owner for each.
Outcome
A single AI thesis with a named owner behind each bet, and a shorter list of committed initiatives.
Context
Scheduling software company repositioning from consumer utility to product-led B2B.
Situation
Product, design, product marketing, and support were aligned to the old consumer motion.
Intervention
Reset the roadmap around the B2B thesis and rebuilt the partner and integration strategy behind it.
Outcome
A roadmap, a partner strategy, and a go-to-market motion all pointed at the B2B buyer rather than the consumer one.
Context
Healthcare workflow company moving from tech-enabled services to enterprise B2B SaaS.
Situation
Core platforms and the partner network needed relaunching while delivery continued.
Intervention
Installed the operating cadence, decision rights, and coaching that let the team run discovery and delivery in parallel.
Outcome
Discovery and delivery running in parallel under one cadence, with decision rights held by the team rather than escalated.
The first step
Ninety minutes on the decision you are actually stuck on.
Most advisory relationships start with a discovery call that discovers nothing. This one starts with work. Send the context beforehand — the roadmap, the org chart, the three AI initiatives nobody owns. We spend ninety minutes on the single decision blocking the others. You leave with a written point of view: what you should stop, what you should own, and what the next ninety days look like.
Format
90 minutes, one decision
Deliverable
Written point of view within 48 hours
Price
$1,500, credited against any engagement
Not a fit if you want a vendor evaluation, a staffing plan, or a deck to circulate. If ninety minutes shows this is not a fit, Kevin will say so and point you somewhere better.
Everything else
Send the context instead.
Not ready to book, or the question is bigger than ninety minutes? A short note is enough. Kevin reads and answers these himself.